Not many are aware, but apart from email marketing, another strategy can bring high engagements and leads. In particular, we’re talking about SMS marketing. The said strategy has been around since 1992, but some marketers are still wary about using it.
To help you decide, we’ll dig deeper into what SMS marketing can offer you, as well as whether it’s worth using this for your business. We’ll also recommend a high-quality SMS provider that you can turn to for your needs by the end of the article.
What is SMS Marketing?
SMS marketing, from the name itself, makes use of permission-based text messaging for promotions. A brand can send promotions, updates, and marketing messages. You may even use this to recover a lost sale from a customer. The possibilities are simply endless.
This strategy is more of a personal approach. However, because you’re directly reaching out to your market’s phone, you may need to take extra caution on how often you send your promotions.
Benefits of Using SMS Marketing
Here are the benefits of using SMS marketing for your business promotions:
Allows a Direct Reach
Unlike emails, you can directly reach out to your market through SMS. They will receive it directly without having to go through certain apps.
SMS Has Better Visibility
SMS has a read rate of 98%. Therefore, unless they block your number, you can expect that they will be able to see your message in an instant. Hence, this means that they will immediately know if you launched a new product or if you announced a sale.
Increases Customer Engagement
You have a higher chance of increasing customer engagements if you use text messaging. This is because it provides a straightforward call-to-action instead of having to type in long messages in emails.
Though the strategy guarantees that the receivers will get your message, its drawback is it can be harder to convince leads to subscribe through their phone number.
Where Can You Get Reliable SMS Marketing Service?
There is a lot of marketing service providers online. However, in terms of reliable service and guaranteed results, we recommend Textedly. They are a cloud-based service that offers a range of features, including:
- Mass Group Texting
- Text Scheduling
- Social Media Integration
- Social Promotions
- Poll Feature
Textedly has very advanced offers at a budget-friendly price. Moreover, they assure you that their services will meet your needs no matter the size of your business.
Summary
SMS marketing opens doors for more personal connections with your leads. This allows easier list-building, as well as a rise in engagements.
Hence, it will significantly help your business if you use SMS marketing. You can expect better relationships with your market. We guarantee that it will bring you more pros than cons.
For a reliable SMS service, consider checking out Textedly. They have high-end features at a cost-efficient price.
